![]() ![]() Allstate: Compliance standards are changing.NISSAN: 2022 Pathfinder and 2022 Frontier.The Neon CD-ROMs will also be available at auto shows and other events. The Neon catalog can also be seen on special discs offered by Newsweek and Electronic Entertainment. The Neon disc includes several commercials and video footage of coupe and sedan, Chrysler's customer service pitch, three music videos, and a demonstration of a Star Wars video game. Additionally, the online user's demographic seems to fit Neon's target audience, primarily young consumers and young families. Printouts can be taken to dealerships and used to order a car.Ĭhrysler executives cited a boom in the CD-ROM market - 11 million sold in 1994, compared to 4 million in 1993 - for aggressively pursuing this medium. ![]() The interactive technology allows consumers to shop at home, selecting colors and options. The automaker will give away CD-ROM discs loaded with catalog information for the 1995 Neon to shoppers at Dodge and Plymouth dealerships beginning next week. is going interactive in an attempt to lure in-home personal-computer users. ![]()
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